First Heartland Capital - Independent Broker Dealer
Prospective Reps
FHC offers you a one stop solution for your business as your broker-dealer, brokerage general agency, and registered investment advisory firm.
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If you are interested in joining our Independent Broker Dealer, please fill out our Information Request Form and we will contact you promptly.
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Account Protection
Pershing is a member of the Securities Investor Protection Corporation (SIPC®). As a result, investor-owned assets held in custody by Pershing are protected by SIPC, up to $500,000 in value, including $100,000 in cash awaiting reinvestment. SIPC provides protection for eligible client assets held in custody by a SIPC member brokerage firm should the SIPC member firm fail financially and become unable to meet the obligations to its clients. SIPC does not protect against losses due to market fluctuation or for client assets not held by a SIPC member. For more information about investor asset protection, visit SIPC’s web site at www.sipc.org.
For additional security, Pershing also provides coverage in excess of SIPC limits for your client accounts through Lloyd’s of London. The excess insurance policy purchased through Lloyd’s of London provides the following excess account protection for assets held in custody with Pershing LLC and its London-based affiliate, Pershing Securities Limited:
- An aggregate loss limit of $1 billion for eligible securities—over all client accounts
- A per client loss limit of $1.9 million for cash awaiting reinvestment - within the aggregate loss limit of $1 billion
This excess account protection offers the highest level of coverage that is available in the industry. For more information about Lloyd’s of London, visit their web site at www.lloyds.com. Please note that SIPC and the excess account protection purchased through Lloyd's of London does not protect assets that are not held in custody by Pershing.
This site has been published in the United States for residents of the United States. The entire site has been prepared solely for informational purposes, and it is not an offer to buy or sell or a solicitation of an offer to buy or sell any security or instrumentor to participate in any particular trading strategy.
First Heartland® Capital Inc., member FINRA & SIPC and any of its employees or representatives acting as an agent, may transact business in a particular state only if first registered, excluded or exempted from registration requirements either individually or as a firm. In addition, follow-up conversations or meetings with individuals in a particular state by either First Heartland® Capital, Inc. or any of its employees or representatives acting as a agent to effect transactions in securities or discuss securities, investment planning or other personal investment advice will not be made without first becoming registered, excluded or exempted from registration requirements either individually or as a firm.
First Heartland Capital