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S.M.A.R.T. Goal Setting for the New Year

Tony Neiswander
Case Design Specialist

The theme of December is all about goals and setting yourself up for success in the new year. I thought this would be the best time to remind everyone about setting SMART goals for yourself. The SMART technique is one of the most well-known ways many industry leaders have used to create and achieve their goals. The acronym is as follows:

S - Specific
A good start to creating a goal would be to be very specific in what you are trying to accomplish. A goal that is too broad can create confusion in what needs to be done and if it has been accomplished or not.

M - Measurable
The goal needs to be measurable in some quantifiable way. When a goal is able to be measured progress can be tracked. A goal is much easier to accomplish when progress is able to be seen by those working on the task.

A - Attainable
The goal must be something you or the person you assign it to can get done. It doesn’t make much sense to give a task to a low level member of an organization that only a higher member has the ability to get done. The goal seeker must have the knowledge and ability to complete the task.

R - Realistic
The goals set must be realistic. Setting a goal such as, increase profits by 1000% is not realistic therefore it doesn’t make sense for it to be a goal. A goal that is clearly unrealistic is very demotivating. You or the person assigned to the goal will know it’s not achievable and will not put full effort towards it.

T - Time Oriented
The goal must have a time period associated with it. If an end date is not specified there is not much to work for. Work will be done at a slower pace because the only goal is to reach a certain level at any time in the future. Time periods are another way to track progress and know what still needs to be done. It encourages working harder and faster to reach the goal within the given time period.



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